For a dental practice to thrive in the vast universe of online platforms, it must establish a strong social media presence. Dental professionals ought to take advantage of the omnipresence of companies like Facebook, Instagram, and Tiktok to increase awareness about their practice and to
reach more patients. If you are an orthodontist or a general dentist looking to grow your brand, here are four hot tips to help you build a strong presence on social media platforms.
1. Define your goals.
As with any endeavor, everything starts with your targets. What do you want to achieve with your social media marketing campaign? List the intentions that you want to accomplish through your platforms. Are you trying to create better brand awareness? Are you looking to grow your audience and generate more leads for your practice? Or are you utilizing your social media accounts solely for the purpose of selling your services and products? You must begin with a clear list of objectives for your social media accounts because these goals will impact the direction of your content down the line. These targets are also great ways to quantify and measure the success of your online marketing efforts.
2. Profile your audience.
Study the audience that you are trying to reach. What do they want to see on your social media feed? How do you prefer them to interact with your content? Do you want them to just be reading and commenting or booking appointments with your clinic? Identifying your audience’s age, gender, education, interests, and go-to social media also gives you a better sense of how to sustain their interest. For example, if you’re targeting teens for orthodontics, it’s best to use their preferred online platform which, according to a 2022 survey done in the US, are YouTube, Tiktok, Instagram and Snapchat. It will be easier to accomplish your desired results if you have a clear picture of your target audience.
3. Create high-quality content.
Using your expertise in orthodontics, general dentistry or other related dental themes, provide your audience content that gives valuable information and insights. Whether you use newly written materials or you repurpose old content, what you end up posting should entice your audience to give you their attention and trust. For instance, using your own specialized field of orthodontics, you can use the fear of orthodontists as a great starting point for content.
4. Organize your posts.
To ensure consistency in the posting schedule, messaging style, and content theme, plan out your posts using a social media content calendar. A calendar will help you use repurposed content alongside newly created ones. Pre-planning your content via a calendar will also reduce the risk of
typographical errors, missing texts, and imperfect video or photos, which often happen with content posted on the fly. Also, scheduling the posts early on will ensure that, whether you are available to post them or not, your content can still be uploaded at a time when it is most visible to your target audience.
